The cost of the Apple brand for the past year increased by 3% and amounted to $ 184.1 billion (about 10.6 trillion rubles). The second place in the rating went to Google, whose brand is estimated at $ 141.7 billion (up 6% year-on-year), while Microsoft ranked third ($ 79.99 billion, up 10%).
At the same time, the cost of the Coca-Cola brand decreased by 5% and is now $ 69.73 billion, which is why the company moved from the third to the fourth place. Technical giant Amazon is located on the fifth line, showing growth of 29% (cost $ 64.79 billion), and South Korean electronics maker Samsung took the sixth position ($ 56.24 billion, an increase of 9%).
The fastest growing was the cost of the Facebook brand, which went up by 48% over the year. Its cost today is estimated at $ 48.18 billion, which allowed the company Mark Zuckerberg to take the eighth place in the ranking. Closing the top ten brand IBM, whose price was $ 46.82 billion (a fall of 11%).
In addition, Adobe (56th place), Huawei (70th place) and PayPal (80th place) brands showed serious growth, the value of which increased by more than 10% for the year. Also in the agency Interbrand note that in the period from 2008 to 2017, the total value of brands increased by 54%.
