To understand what is marketing lets discuss some of its definitions. The shortest and more precise definition of marketing is “meeting needs profitably”. Good examples of companies who used this formula are eBay and IKEA. Both find market needs, which are not satisfied and meet them with lower costs, which allowed them to generate profit.
The American Marketing Association offers other, more formal definition “Marketing is the activity, Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing management takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Thus scholars see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Online marketing (also known as Digital Marketing) is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. Because information is more accessible on the internet than physical shops can provide, every marketing plan should contain online marketing campaign.
Advertisement: A notice, such as a poster or a paid announcement in the print, broadcast, and electronic media, designed to attract public attention or patronage. It is an important part of marketing campaign.
Marketing Plan: A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan.
Marketing plan sample: is written to support tea product in international market.
The plan has an aim to analyze Antaram's current position in marketplace and lead to success in the future. To implement this goal we included different necessary steps in our plan.
Marketing plan sample: is written to support tea product in international market.
The plan has an aim to analyze Antaram's current position in marketplace and lead to success in the future. To implement this goal we included different necessary steps in our plan.
Step 1. The global trends
are represented, to illustrate overall situation and trends in this sphere
Step 2. 5C and 4P analyses
are conducted in order to reveal conditions in which the company acts and what
kind of opportunities it offers.
Step 3. SWOT analysis
summarizes the factors which we reveal in the process of observation and helps
as to formulate our suggestions.
Step 4. We have done
quantitative analyses to find out the amount of money which company can afford
to spend on the implementation of the plan.
Step 5. Problems are
summarized, afterwards the suggestions are made.
Antaram, Inc.
1.
Global Trends in medical tea industry
Tea is the most widely
consumed beverage in the world. There are more than thousand different varieties, the most common of which
can be classified as white, green, oolong and black. Scientists keep exploring
the health benefits of drinking tea, such as reduced risk of cancer, increased
brain and muscle health. Green teas, which have less degree of oxidation, are
believed to have the greatest health benefits.
Rising consumer
awareness about preventing and curing various diseases leads to increasing
demand towards different types of herbal teas among populations in Japan,
Europe, and the US. As a result of this trend, Tea is now found everywhere
including supermarkets and drug stores. Together with herbal tea market,
pharmaceutical products based on herbs are also under development.
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